Finding the MVP of SEO: How to Choose the Best Local SEO Agency
Interested in hiring an SEO company? Good idea!
Building your SEO and focusing on your website is a great way to grow your business and expand your companies reach. We’ve finally entered a time where ignoring SEO could be detrimental to the success of your business.
But how you do you choose the right SEO agency and what should you be looking for when making your selection?
Read on to find out how to pick the MVP of SEO so your investment pays off!
Be Realistic
Any agency who promises you the world is probably exaggerating and may come up short.
Managing your expectations and being realistic about what they can do for you is the number one job of an agency during the beginning of the interview process.
If they’re honest and realistic about what they can achieve and the time period in which they can achieve it, they’re probably good on their word and are sharing this information based on their experience with other clients.
If an agency is promising huge growth in a short period of time, they’re likely just saying this to earn your business and won’t be able to back it up with real productivity.
Do They Get You?
It’s important your SEO agency understands your business, what you do and where you want to go.
They need to have a strong grasp of how your company functions and even have an interest in the goals and aspirations you have for your business in order to work best for you.
If an agency doesn’t understand the ins and outs of your business, how can they possibly optimize your site and strategize to increase your ranking?
Content Plan
Speaking of strategy, any agency you hire should have a plan of attack when it comes to content.
A strong contender will have done research on your site to familiarize themselves with your brand and how your site functions prior to your first meeting.
In doing this, they should come up with an approach and a content plan to present you with moving forward.
Check out the agencies website beforehand. How does their content appear? How is their site structured and is it impressive? If not, how can they possibly do it for you?
Communication
How does the agency communicate? Has your correspondence with them so far been easy and clear? If not, you may want to move on as this can be an indicator of what’s to come.
They should be easy to reach, available and quick to respond to emails and calls. This is the sign of someone on top of their game and eager to please their client.
SEO Audit
The right company should be able to do an overall audit on your site to determine problems, quality of content, duplicate links and more.
When you meet with them, they should have done an initial pass at your site and be able to explain to you ways in which they would improve it.
One of the first steps any good company will do once they’ve been hired is complete an SEO audit before making any additions to the site since problems within the site itself could be one of the reasons you’re not ranking.
Select the Best SEO Agency
With the tips above, you’re on your way to finding the best SEO agency for your company.
Watch for signs of overpromising and underdelivering and be sure they see your vision, understand the mission of the company and can make your goals attainable with their expertise.
Contact us for a free SEO consultation and be sure to check out the rest of our blog for more tips today!
