Expand your customer base, brand awareness, and sales through Facebook Ad campaigns. Fusion SEO can create and manage highly-targeted Facebook Ad campaigns for your business, in order to leverage the power of Facebook audience targeting, to significantly increase brand awareness/exposure for your business.
Facebook Ads campaigns can be an extremely powerful component within your overall digital marketing strategy. And mostly this is because of the level of audience targeting that is available to advertisers on the platform. It is unparalleled and unprecedented, in terms of granular targeting for the exact kind of individual you are looking to show your product, offer, or service.
As with any other digital marketing channel, however, there are of course many more wrongs ways to do it than right ways! Luckily, our team at Fusion SEO has been in the trenches for over a decade, creating, running, and optimizing Facebook Ad campaigns for hundreds of clients both B2B and B2C, and with great success.
Our team will plan, create, and manage all aspects of your Facebook Ad campaign to ensure optimal results. We employ several strategies we have refined over years of testing and executing successful campaigns for clients.
KEY COMPONENTS OF A SUCCESSFUL FACEBOOK ADS CAMPAIGN:
CREATIVE ASSET PRODUCTION:
You will need an engaging image or video in order to grab the attention of your audience. It does not matter how great your product or service is – if your image or video isn’t high quality and attention-grabbing, then your campaign will not be set up for success!
AUDIENCE BUILDING AND SEGMENTATION:
You will need to build several audiences in Facebook Ads manager, and segment those audiences properly (by size, demographics, gender, etc.…) in order to be able to test and refine your campaign properly.
CHOOSING THE RIGHT OBJECTIVE:
Facebook now has over 11 different Ad Objectives you can choose from when starting your campaign – it’s important to choose correctly so that your Ad Objective will match with your campaign goals!
OPTIMIZING YOUR AD COPY
Whether your creative is a video, or a banner/image ad, you need to have compelling ad copy that follows the ABC’s of ad copy – Attention, Benefit, and Call-to-Action.
USING FACEBOOK PIXEL FOR CONVERSION TRACKING
Of course defining what a conversion is for your campaign is fundamental – but if you are not tracking those conversions then you are flying blind! Our team ensures that proper tracking is in place, using Facebook Pixel as well as Google Analytics to track conversions once Facebook visitors land on your website.
