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Frequently Asked Questions

SEO and Digital Marketing can be a complicated subject to tackle.
If you’re feeling overwhelmed trying to comprehend the world of SEO, you wouldn’t be alone.
Here are some common questions:
Search Engine Optimization (SEO) involves everything you can do to obtain a better position on search engine results and thus get found more easily. Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.

As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings without having to pay Google, rather than paid ads. 
Both SEO and SEM (Search Engine Marketing) involve increasing a site’s visibility on search results. The main difference is that SEM includes paid promotion tactics and SEO does not.

Organic search is responsible for an average of 53% of total site traffic. If you’re ignoring SEO, your competitors are enjoying this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you’re a service-based business or sell a physical product, you need to be paying attention to your SEO strategy.

Google processes approximately 63,000 search queries every second. From checking the weather to finding the nearest pizza place, search engines play a key part in our daily lives. In most cases, it’s how your prospective customers are looking for you, or a business like yours. Which means that search engine optimization is crucial for any type of business.

In short, search engines use an advanced set of algorithms in order to crawl, index and pull up web pages. The first stage is called ‘crawling’, which is basically the process of scanning through or reading your website’s code. In the second stage, the web pages that were crawled are saved in a huge database. This is called ‘indexing’. The last part happens once someone enters a query in the search box. The search engine will consult that same database and will show the web pages it deems most relevant for that specific search.
Local SEO refers to specific actions taken in order to appear in search results when someone is looking for a business in your area, for example “yoga studio in Baltimore.” Boosting your local SEO is a great way of attracting prospective customers from your surroundings, considering that most of them are looking for you online.
Keywords are two-to-five-word phrases that your potential clients would type into a search engine when looking for you, or a business like yours. Choosing and inserting the right terms in your content is crucial since it will help Google’s bots to understand your website better and identify you as a relevant result for a specific search. The keywords that you perceive to be most relevant are important, but they may not be the actual keywords searched most often. A professional digital marketing agency can perform keyword analysis to determine which keywords strike an optimal balance between relevancy and search volume.
Yes, it certainly does. Your domain name is one of the first places a bot will go to understand the topic of your website. That’s why it’s a good idea to do some research beforehand to understand which keywords are most relevant for your business before picking your domain name.
According to Google, you need to be prepared to invest several months to a year before seeing results from your SEO efforts. Google cannot give any specific number of months, since this depends on many factors, such as the competitiveness of your industry and keywords, the quality and freshness of the content that you publish, and the optimization of your site. You must give Google’s bots time for them to consider the changes you’ve made. On top of this, SEO is like a marathon, not a sprint. It’s an ongoing process, which means that you must keep up with your on-site and off-site SEO initiatives, for you to rank higher and stay highly ranked.

If your website isn’t ranking well on Google, there are a few reasons why that could be. Start by running a “site:” search on Google for your website.

e.g., “site:fusionseo.com”

If you see your website listed, you know that your site is indexed. Reasons why your website isn’t ranking could be that:
1.Your site is new and hasn’t built up sufficient authority to rank for competitive search queries.
2.Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at.

If you don’t see any of your website’s pages listed, this means that it has not been indexed. Reasons for this could include:
1.Your website is blocking search engines from crawling it or is instructing them not to index it
2.Your site has received a site-wide manual penalty for violating Google’s Webmaster Guidelines which is rare and unlikely.

A question that’s often asked is whether a business should invest in SEO, PPC, or both. It’s the age-old SEO vs. PPC debate but ultimately, they complement each other. PPC can potentially get your digital ads at the very top of page 1 on Google the very day your campaign goes live. SEO is a long-term strategy that leverages Google’s massive search traffic cost-effectively. Some people pay attention to and click PPC ads, but then some users scroll their eyes right past them to organic listings. PPC still works, and SEO still works. It’s always a balance.

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