Local Business SEO Services

Local business SEO shares a lot in common with other brands or kinds of SEO. But it also is unique in many ways, and therefore requires a very different approach than national, enterprise, or ecommerce SEO solutions. One of the biggest differences with local business SEO is what’s called “geo-targeting”.

Geo-targeting is simply identifying a target market, geographically, for your local business. Then, you look at combining the services you offer with the names of the towns, cities, counties, states that you do business in, or that you consider to be your target market. That’s the formula.

Specific Geo-Targeting:

Let’s look at an example – let’s say you are a cosmetic surgeon in Montgomery County, Maryland. And let’s go further and say your practice is in the city of Bethesda, Maryland. What makes the best business sense is to geo-target your website so that people who are looking for a cosmetic surgeon in your area are the ones who will land on your website. Think about it — it wouldn’t make much sense to have people who are looking for a cosmetic surgeon in Delaware landing on your site. Instead, you want people in Bethesda, MD, and surrounds to land on your website and find your practice. By attracting that highly targeted, quality traffic in your market, you increase your conversions and can ultimately increase your bottom-line.

The process whereby someone searches for something on a search engine, arrives at your website and makes an appointment, purchase, etc… is known as a conversion. Effective local business SEO is really therefore about facilitating and increasing conversions over time through increased exposure in the search engines within your target market.

Reporting for Local Business SEO

All of our local business SEO plans include detailed reports to keep you updated on your monthly progress. From day one of your SEO plan, you will see how our tailored SEO strategy is getting your business to where it needs to be with local SEO.

RANKINGS TRACKED DAILY

Your search position is an integral part of local organic SEO. Our reports track your ranking position on a daily basis so you always see the most up-to-date information on where your business stands.

BACKLINKS REPORTING

When it comes to building high quality backlinks to your website, we will make sure you know of every single link we have earned for your website.

CLIENT DASHBOARD INTEGRATIONS

Our client dashboard integrates with the most important tools available, including Google Analytics, Google Search Console, Google My Business and social media reporting so you can get a full and accurate picture of how our SEO strategies are benefiting your business.

Our client dashboards help you visualize your SEO benefits

Marketing Fundamentals Apply To Local Business SEO

Service Line (or Product / Promotion) + Locality = Geotargeted Search Terms

The diagram below might be used in a Marketing 101 class on any college campus across America. Yet it’s amazing how often SEO agencies forget these basics when they try to deliver effective SEO Services to local businesses.

Target market and what you are selling are the ingredients. And the other great thing is that guess what? That is exactly how people search for local businesses in the search engines! So now we know the formula. We just apply those two realities to an SEO strategy that gets your business ranked for all of those local, geo-targeted search terms so that your target audience finds you when they search.

Our Steps to Effective Local SEO

One

Study

We STUDY your business, products/services/website, and business goals.

Two

Study

We ANALYZE your current website design, architecture, and current optimization levels.

Three

Study

We RESEARCH keywords and phrases, conduct competition analysis.

Four

Craft

We CRAFT a custom SEO strategy to achieve top rankings and beat your competition

Five

Execute

We EXECUTE our custom strategy with measurable results, refine and sharpen

Six

Deliver

We DELIVER regular reports on performance, page authority, and ranking

What Results Can You Expect from Our Local SEO Services?

Our clients enjoy a huge competitive edge in the search engines. Our local business SEO methodology is cutting-edge, results-driven, and affordable. We custom tailor all of our proposals to meet the needs of clients with different marketing and SEO budgets. What you can expect is:

A DEDICATED ACCOUNT MANAGER

FREQUENT AND EASY COMMUNICATION WITH YOUR ACCOUNT MANAGER

POWERFUL RESULTS WHICH YOU CAN SEE GROWING MONTHLY

(Increased search engine exposure through increased indexing and top Google rankings)

MEASURABLE AND CONSISTENT INCREASES IN WEBSITE TRAFFIC

FLEXIBILITY IN SEO PLANS

MEASURABLE BUSINESS GROWTH OVER TIME AS THE RESULT OF INCREASED SEARCH ENGINE EXPOSURE