Local Search Essentials
Optimize Your Website for Local Search
According to a recent online survey, nearly 59 percent of people use Google to search for a local business on a monthly basis. What’s more, 71 percent of these people use the information they get from Google to make their purchase decisions. Answer our next question while keeping these statistics in mind – is your online business in a position to win the local SEO game?
Let’s find out the key techniques and tips to be found in local search easily.
What Does Your Homepage Say?
When it comes to text, many website owners just ignore the fact that image graphics and animations also contain text that search engines may not access easily, but that people see and remember. Viewing the text-only version of your homepage will enable you to determine what is pure text and what isn’t. A few elements that you should intentionally mention somewhere in text on your homepage include:
– YOUR BUSINESS / COMPANY NAME
-THE KIND OF BUSINESS THAT CONSUMERS USUALLY SEARCH FOR
-THE NAME OF THE REIGON OR CITY WHERE YOU SERVCE
-ADDRESS / PHONE NUMBER/ AND OTHER CONTACT DETAILS FOR YOUR BUSINESS
How Mobile-Friendly is Your Website?
Find out how your website performs on different devices. Get it optimized for smartphones and other handy gadgets. You may not realize it, but mobile design can have a great impact on your website’s ranking. After all, a well-configured, mobile-friendly website can delight your consumers (and your bank account as well).
Think Beyond Google+
We’re not saying your Google+ page is not a great asset for your business, but it needs to be linked with other channels as well. Search engines want you to tie all your social media accounts together. Not only will this develop a connected relationship, but will also let your audience know about your activities on different social media platforms.
Speed Matters!
When it comes to websites, slow and steady definitely doesn’t win the race.
independent tools to check the load speed of your homepage to ensure a good user experience. Rev up your website to deliver as much information as possible rapidly.
These days, a website is just not enough for a business. You have to stay ahead of your competitors – not only in the business world, but also in the online world – and achieve higher rankings in a search engine. Be found to make your local business a real success!
