Local SEO is Crucial:
Top 5 Benefits of SEO
How is it that your competition’s website is constantly bringing in money and seeing thousands of hits per day? You may wonder this especially when your website is lucky to have 20 visitors a week and none of which interact, share, or purchase items.
The secret that your competition may be privy to that you’re missing out on is the wonderful benefits of local SEO. You might not be familiar with this term or may have a vague idea of what it means, but chances are you don’t realize the great implications for your business.
We’re going to take a quick look at what SEO is, how it functions, and what it might mean for your business! Keep reading for more information!
What Is SEO?
Very simply, SEO stands for search engine optimization. Most people hear this grouping of words and get a horrified look of confusion. It’s not as difficult as it sounds.
Although SEO can get complicated quickly, it basically uses popular search terms to increase your website’s rank. A high-ranking website means that it will be seen sooner than others, making the likelihood of visitors increase.
The ranking system will help lead searchers or potential customers to the exact business they need by using algorithms. This eases the frustration of customers by showing them what they want and lessens the number of calls about services you don’t provide.
Increasing your traffic is one of the biggest benefits of local SEO.
Why Local Matters
Local SEO allows your company to be seen by the local people in your area.
For example, a local plumbing company will want to focus on local SEO strategies. This is because they do not provide services outside of a certain radius. That radius is their target market and is the main place customers will be found.
While it can be assumed that all traffic is good traffic, traffic that will lead to sales is ultimately desired. This is why a local SEO strategy matters — your market is seeing your website and services, calling you first — before your competition!
Breaking Down the Benefits of Local SEO
Now that you have an idea of what and how SEO works, let’s look a little deeper into why your business needs it.
1. Local SEO drives website traffic. Increased traffic means increased exposure in your area.
2. It’s free or very low-cost. If you don’t have the time to use online tools, hiring a company to produce your content and optimize your website will yield the same, if not better results.
3. You’ll have a wide reach. When was the last time you used a phone book? Probably not in the last 10 years. Instead, you use your phone, tablet, or computer to research any service you may need. Your customers are doing the same.
4. You will see increased conversion rates. As mentioned, you can easily attract people from all over the world to your site — but why does that matter if they’re not your target customer? You will reach new local customers and convert them to loyal customers with a few simple strokes of your keyboard.
5. Aside from being low-cost, implementing a local SEO strategy is easy!
Taking Advantage of SEO
Having an idea of how SEO works and why you should use it is great. However, finding the time to create the content you need or use the right keywords can be confusing at first.
Instead of worrying about how you will find the best search terms, think of some compelling ideas for content. Speak with an SEO and digital marketing agency to find out how the benefits of local SEO can take your business to the next level.
