The ABCs of eCommerce SEO:
The Top eCommerce SEO Tips
Ecommerce is growing. Online sales accounted for $2.842 billion in revenue in 2018. That number is anticipated to rise to $4.878 billion by 2021.
Ecommerce has been seeing an increase of over 20%, year after year. It doesn’t show any signs of slowing. In fact, it’s speeding up. Ecommerce is predicted to make up 17% of all retail sales in the United States by 2022.
With so much money to be made, it’s no surprise that there’s a lot of competition for eCommerce sales. So how you can you help your business stand out from all the other eCommerce companies out there.
eCommerce SEO.
SEO is always important to keep in mind when you’re counting on search engines to bring you traffic. There are some things that are particular to eCommerce SEO, however.
Let’s look at a few of them.
What You Need To Know About eCommerce SEO
At the end of the day, your eCommerce site is set up for one purpose – to make money. Making money online is a little different than selling physical products in a brick-and-mortar shop, however.
Write Great Product Descriptions
One thing that’s unique about SEO for eCommerce is your catalog and your storefront are the same entity. That means you need to bring your copywriting A-game to your site to show up in the search engines and convince customers to make a purchase.
First and most importantly, you need to make your products sound appealing. Use exciting, actionable words and phrases that entice your customers to click. Or you could solicit the services of eCommerce SEO experts who are masters of this kind of enticing language.
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It’s just as important to consider the search engines when you’re constructing your eCommerce SEO strategy. You need to think about what words and phrases people will be looking for when they’re searching for your products.
Work that phrases into your product descriptions in an organic way to show up in the search engine result pages (SERPs).
Include Product Names in URL and Page Titles
SEO is a technical discipline as much as a creative one. You need to think about things like web crawling and site maps as much as writing engaging copy or having great photos of your products.
Top-level domain data, such as page titles and URLs, are the first thing that Google looks for when assigning SEO ranking. Bonus points if you’ve submitted a sitemap, which serves as a road map and guidebook of your site to Google.
You want to make things as easy as possible for search engines and consumers alike when considering eCommerce SEO best practices. Once you get used to thinking along these lines, it becomes second nature. Then you can create new content and copy in accordance with the current state of SEO.
Looking For eCommerce SEO Services?
At Fusion SEO, we specialize in all forms of SEO. We keep tabs on the changing state of Search Engine Optimization to bring the latest, most cutting-edge SEO best practices to you and your clients.
If you’ve got an eCommerce business you’re looking to grow, check out our list of eCommerce SEO services. We’ll handle the SEO so you can focus on growing your business and satisfying your customers.
