What Is an SEO Site Audit and How Can It Benefit You?
Usually, when you think of auditing, you think of tax audits – a very stressful and often unwelcome process. But what if we told you an audit could be voluntary and beneficial to your website or small business?
SEO audits are a prime example of that. “What is an SEO site audit,” you ask?
It’s a way to completely revolutionize your website and how people find and view it from the outside. It could turn a drab website that no one’s heard of into the next big thing ready to be shared and talked about.
Today, we’ll take a look at how this type of audit could turn your website around, gain you new customers, and boost your business!
What Is SEO and Why Do I Care?
First, we should probably cover the benefits of SEO in the first place. After all, if you don’t even know what it is, why should you even care about auditing for it?
SEO is “search engine optimization.” A website that excels in SEO is easily discoverable by individuals who are searching online for a particular thing:
KNOWLEDGE
PRODUCTS
SERVICES
ENTERTAINMENT
ETC.
Good SEO means that you appear higher and more prominently in online search results. This means you get more traffic to your website and a better reputation with big names like Google.
This is how you become more trusted and credible in the eyes of your viewers.
What Is an SEO Site Audit?
So if we know SEO is a good thing, what is an SEO site audit exactly?
An audit is an examination or inspection. It’s like quality control, and in the case of SEO, it means making sure that everything is on the up and up.
SEO professionals have been making websites more search friendly for years now, and they understand the little details. For example, they know how to focus on local search results and make websites more mobile friendly for usability.
How Can an SEO Audit Benefit Me?
When a professional performs SEO site audits, they look for a number of important things:
KEYWORDS
SEO-FRIENDLY CODE
USABILITY AND DESIGN
STRONG CONTENT
CURRENT ISSUES
ETC.
Through various techniques – from keyword research to entire website overhauls – an SEO audit will be able to increase your revenue and even find new sources.
For example, an audit can reveal peak traffic times, whether it be days of the week or time of the day. This can be valuable information for you to fine-tune your content release schedule.
Adjusting your website’s structure can also help keep the flow of information smooth and intuitive. This can keep users on your website for longer increasing minutes per visit and leading to conversions – or sales, leads, etc.
Choose to Be Audited and Improve Your Website
Auditing generally has a pretty negative connotation. We don’t want to be forced into it, but voluntarily auditing your website can greatly improve traffic, viewership, sales, engagement, etc.
If you’ve been asking yourself, “What is an SEO site audit,” then hopefully you understand how much it could potentially benefit you. If you’re interested in boosting your website’s search results, ask us about a free SEO consultation to get started!
